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When Facts Don’t Change Client Minds: Neuroscience-based Strategies That Can Help, an interactive, easy-to-understand session where we explore whether neuroscience supports the axiom, “seeing is believing,” or it it’s really the other way around, will be our virtual program for Wednesday, October 14th.

Why do clients still believe in their limiting beliefs and stories? Why are observable, measurable facts accepted as truth for one person but not another? Why is it that our thoughts seem to either work for us (raise our energy) or against us (drain our energy)? And, how can neuroscience research findings help us be more effective coaches when working with clients whose thoughts are keeping them from achieving their full potential? We will explore three phenomena: 1. Amygdala Hijack, Confirmation Bias, and Prediction Error. We will look at what physiologically takes place in the brain when these phenomena occur and what a coach can do to be effective with a client under these circumstances.

Dan Johnson, CPC, CNTC is President of Performance Mastery, a performance improvement and executive coaching firm with offices in Indianapolis and Chicago. Dan has been consulting with organizational leaders on performance improvement issues for over 25 years. Among his clients have been large financial institutions, insurance companies, manufacturers, and associations with leaders throughout North America, South America, Europe, and Asia. Dan’s expertise extends to the Association for Talent Development, having served as career coach for conference attendees at the ATD International Convention and Expo.